Press · NVIDIA Blog

Now Hear This: World’s Most Flexible Sound Machine Debuts

By Richard Kerris · NVIDIA · November 25, 2024

NVIDIA introduced Fugatto, a generative AI model that creates and transforms any mix of music, voices and sounds from text and audio prompts. NVIDIA’s announcement featured our co-founder, Ido Zmishlany.

“This thing is wild,” said Ido Zmishlany, a multi-platinum producer and songwriter — and cofounder of One Take Audio, a member of the NVIDIA Inception program for cutting-edge startups. “Sound is my inspiration. It’s what moves me to create music. The idea that I can create entirely new sounds on the fly in the studio is incredible.”

“The history of music is also a history of technology. The electric guitar gave the world rock and roll. When the sampler showed up, hip-hop was born,” said Zmishlany. “With AI, we’re writing the next chapter of music. We have a new instrument, a new tool for making music — and that’s super exciting.”

Excerpted from the NVIDIA Blog, November 25, 2024

Read the full piece here:

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